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Growth of Influencer Marketing

| 5 min  Read

Influencer marketing has evolved around many realms in the past few years that influencers have networked across the social media world. Digital creators have grown from just entertainment to spreading valuable information about the rather overseen things. Influencers have become the roots holding us to the social media world across the globe. We have begun relying on them for support as well as information and opinions. However, the competition has grown tough in recent years and have raised the bar on social media content.

In this time, especially due to the pandemic, there is a massive surge as witnessed in the influencer community. While some struggle to post their original creations, some often take other’s credits. This is one of the reasons why influencer marketing has become the need of the hour. To recognise original, talented young individuals, helping them rise and give back to society, marketing has taken a sharp turn to focus and manage these very creators. Influencer marketing however has also turned into an individual skill.

One has to know how to market themselves in the rat race and put a strong hold. Not only just as individuals but also as a brand. And one of the best ways is promotions. Influencer marketing not only helps brands save a fortune in promotions but also allow them to enter the world of the very market segment they target. By the help of influencers, brands not only are successful in captivating theirs as well the individual influencer’s audience but also give way to the creative minds that may show more than one ways to attractively adorn their products.

Brands have always concentrated on maintaining a strong relationship to their customers and been focused on making the most out of loyal customers. Not only does that involve a major amount of commitment but also a great deal of expectations. It is impossible to keep track of the wants and needs of each and every loyal member, it is however possible to keep track of a whole mindset by closely following the people’s representative, i.e, influencers. By tracking the responses generated by the audience and the mass public to a certain style or trend adorned by these representatives, it becomes a whole lot easier for brands to keep up with the market and even their competitors a stern competition.

Influencer marketing has grown several times in the past few years with the entire business world shifting to social media for promotions and visibility but they also have a long way to go. While many brands have adapted to this new and growing trend, many are yet to warm up to it. In a world where reels travel faster than advertisements, it is easier to market influencers than go for the old age advertising agencies that have ruled brand promotions so far.

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