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Types of influencers in the market

| 5 min  Read

Social media world is one such that keeps changing. Trends keep changing very frequently and the likeliness of new trends in a short time span is quite evident. In this pandemic, we have seen trends varying from Dalgona Coffee to dancy-dances with adorable pets. That is a vast range of topics to sweep across to keep the social media users captivated. And that is why the torch bearers of social media entertainment, or the influencers have to shuffle through to meet the demands of their followers.

Social Media continues to keep digital creators on their toes. Whilst influencers are devoted to making their original content, they do share some similarities in their contents. This is why there is a loosely content-based categorization amongst creators in the social media word. Some of who we shall be speaking about today.

Fashion Influencers. Fashion influencers are the most common type of categorisation. Everyone has a different sense of fashion and hence the view upon styles and outfits. Fashion has grown from merely looking nice to embracing norms of society and making it more acceptable for all different kinds of communities. Fashion influencers play a major role in making that change to the world. With a dedicated fan following, influencers can make a massive impact on people’s lives.

Make-Up &Skincare Influencers. Make-up has evolved a long way from being just a method of beautification to rather a form of art. Creators have begun experimenting with makeup and breaking barriers to expose the wonders that makeup has. Even though makeup has become far more experimental, it has also become more about accepting natural beauty and enhancing one’s true self just the way they are.

Entertainment Influencers. Entertainment has been a major part in everyone’s lives. From imitations to dialogue remakes, they have been a constant companion in times high and mighty. Whilst the world was brought to a standstill by a virus, creators made us laugh and cry and helped us keep our spirits up for a brighter and safer future. With althemore discoveries of new trends, the world has been joined by digital creators entertaining into one great big social media family.

Health & Lifestyle Influencers. Health and lifestyle is one of the most important aspects of living a long and healthy life. Whilst we may stray a little from our goals, we look upto social media creators to help us motivate ourselves. Health and lifestyle influencers are devoted towards leading a healthy and stress-free life. Whilst one may concentrate on healthy living practices, the other may be devoted to exercises and nutrition, the combination of both which helps practice a healthier lifestyle.

Food Inflencers. Food influencers are perhaps collectively everyone’s favorites. From discovering new food joints to unearthing everyone’s favorite recipes, they not only make our mouth water but also help us break the cuisine barriers and explore a wide new variety of food. From trends like Dalgona coffee to cakes in a glass, we have enjoyed every bit of content fested to us and have left us wanting more. Food continues to occupy a large part of my life and thanks to the social media world, so does foodies.

Influencers continue to occupy and entertain a vast majority of our life, all due to social media. With the right kind of marketing, influencers go a long way to keep themselves motivated and in return, us. Influencer marketing in today’s time is one of the most proper ways to throttle the path of success. As many more categories, unmentioned in this article, emerge, we must remember to embrace them as gracefully as they did our demands.

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